The Great Return - Rethinking Workplace Magnetism
The return-to-office debate continues to dominate C-suite discussions, but perhaps we’re asking the wrong question. Instead of "How do we get people back?" the better question is: "How do we create spaces people are drawn to?"
Not every company can afford a state-of-the-art environment. For start-ups, securing a workspace, buying laptops, and occasionally providing lunch may suffice. But what surprises me is how many businesses that can afford to invest in their environments choose not to.
Workplace Design Through Maslow’s Lens
This got me thinking about Maslow’s hierarchy of needs and its connection to workplace design. Just as humans require basic physiological needs met before pursuing higher aspirations, offices must fulfill foundational needs before inspiring innovation and collaboration. Breakthrough thinking is unlikely in spaces that fail to offer even basic comfort and safety.
This perspective has reframed how I approach the return-to-office conversation. It’s not just about managing real estate—it’s about designing environments that meet human needs, from the most basic to the aspirational.
Maslow’s Hierarchy in Workplace Design
Over the next few posts, I’ll explore how Maslow’s framework can guide workplace design:
Basic Needs: Ergonomic workstations, proper lighting, and robust technology infrastructure
Safety: Advanced air quality, acoustic comfort, and psychological security
Belonging: Collaborative spaces that foster connection and community
Esteem: Design elements that communicate value, recognition, and pride
Self-Actualization: Environments that inspire creativity, growth, and innovation
Crafting Magnetic Workspaces
The challenge isn’t about forcing employees back—it’s about crafting spaces magnetic enough to meet these human needs. When offices succeed in doing that, mandates become irrelevant.
Let’s Reimagine Your Workspace
I’d love to hear your thoughts, additions, or ideas on this approach. If you’re thinking about how to reimagine your office space, let’s connect—I’d be happy to discuss how we can create a space that draws people in.
